4982795
9780814473740
"Foreword by Jay Conrad Levinson, author of the ""Guerilla Marketing"" series Get Clients Nowempowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn: * how to choose the right marketing tactics for their situation and personality * a foolproof method to diagnose exactly what is missing in their marketing and how to fix it * how to use the latest Internet marketing techniques like ezines, search engine optimization, and blogging * hands-on approaches for replacing unproductive cold calling with the power of relationship marketing * and much, much more!"Hayden, C. J. is the author of 'Get Clients Now! A 28-day Marketing Program for Professionals, Consultants, And Coaches', published 2006 under ISBN 9780814473740 and ISBN 0814473741.
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