4961930
9780060758707
Get Back in the Box How Being Great at What You Do Is Great for Business
by Rushkoff, Douglas
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Product details
- ISBN-13: 9780060758707
- ISBN: 0060758708
- Publication Date: 2007
- Publisher: HarperCollins Publishers
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SUMMARY
The author argues that 'out of the box' thinking has distracted many businesses from focusing their core competencies, identifies the drawbacks of using consultants and market research, and cites the relevance of worker stimulation and engagement.Rushkoff, Douglas is the author of 'Get Back in the Box How Being Great at What You Do Is Great for Business', published 2007 under ISBN 9780060758707 and ISBN 0060758708.
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