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9780821416785

From Submarines to Suburbs Selling a Better America, 1939-1959

From Submarines to Suburbs Selling a Better America, 1939-1959
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Product details

  • ISBN-13: 9780821416785
  • ISBN: 0821416782
  • Publication Date: 2006
  • Publisher: Ohio University Press

AUTHOR

Henthorn, Cynthia Lee

SUMMARY

Demonstrates that advertising and marketing strategies tying consumer prosperity to war were easily adapted in the Cold War era, this book looks at how prefabricated houses, high-tech kitchens, and miracle products, developed from war-related industries, were promoted as the hygienic solutions for a better America.Henthorn, Cynthia Lee is the author of 'From Submarines to Suburbs Selling a Better America, 1939-1959', published 2006 under ISBN 9780821416785 and ISBN 0821416782.

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