798440
9780071720205
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This book discusses trademark selection & registration, trade secret & copyright licensing, franchise agreements, & state & industry regulations. It shows how to create & foster beneficial working relationships between the franchisor & franchisee & reveals the most effective ways to deal with suppliers, regulatory agencies, competitors & customers.Keating, William J. is the author of 'Franchising Adviser' with ISBN 9780071720205 and ISBN 0071720200.
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