6103183
9780618973378
Foundations of Marketing
by O. C. Ferrell, William M. Pride
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- Condition: New
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- Shipping: Standard
- Comments: ALTERNATE EDITION: New Book Paperback International edition, We Ship to PO BOX Address also.
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- Condition: Good
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78% Off
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$142.24
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books cannot guarantee unused access codes or working CD's! Ships fast!
Product details
- ISBN-13: 9780618973378
- ISBN: 0618973370
- Edition: 3
- Publication Date: 2008
- Publisher: South-Western College Pub
AUTHOR
SUMMARY
'Foundations of Marketing' covers 'hot' marketing topics, including ethics, e-marketing and consumer relationship management. Opening vignettes, boxes and cases throughout the text help make the content real and relevant to students.O. C. Ferrell is the author of 'Foundations of Marketing', published 2008 under ISBN 9780618973378 and ISBN 0618973370.
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