4728059
9780761925835
Focus Groups Theory And Practice
by Stewart, David W., Shamdasani, Prem N., Rook, Dennis W.
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- Condition: Good
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Product details
- ISBN-13: 9780761925835
- ISBN: 076192583X
- Edition: 2
- Publication Date: 2006
- Publisher: Sage Pubns
AUTHOR
SUMMARY
Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.Stewart, David W. is the author of 'Focus Groups Theory And Practice', published 2006 under ISBN 9780761925835 and ISBN 076192583X.
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