4592345
9780520246263
Flavor of the Month Why Smart People Fall for Fads
by Best, Joel
by Best, Joel
102256
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About this item
- Condition: Good
- Provider: oneplanetbooks Contact
- Provider Rating: 91%
- Ships From: Columbia, MO
- Shipping: Standard, Expedited
- Comments: Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Product details
- ISBN-13: 9780520246263
- ISBN: 0520246268
- Publication Date: 2006
- Publisher: University of California Press
AUTHOR
SUMMARY
"Joel Best's engaging and breezily written FLAVOR OF THE MONTH will assist anyone who seeks to ponder management's friendliness to fads, which Best describes as 'fleeting or short-lived enthusiasms'. Best brings a light-hearted scepticism to his subject, rolling his eyes at the rapturous expectancy with which fads get taken up and the rapid disillusionment with which they get dropped."Best, Joel is the author of 'Flavor of the Month Why Smart People Fall for Fads', published 2006 under ISBN 9780520246263 and ISBN 0520246268.
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