Fifty-Year Seduction : How Television Manipulated College Football, from the Birth of the Modern NCAA to the Creation of the BCS

For more than 50 years, TV has played a primary role in securing college football's place as one of America's most popular spectator sports. Through the years, the medium; altered the recruiting process, eventually forcing the colleges to compete with the irresistible force of NFL riches; fomented the realignment of conf.; & seized control of the post-season bowl games, incl. the formation of the lucrative Bowl Championship Series. This book shows how TV helped shaped the modern sport. Chronicles 5 decades of tension & conflict, from the 1951 TV dispute that empowered the modern NCAA to the inevitable backlash, culminating with the Supreme Court decision that set the stage for the conf.-swapping machinations of the 1990s & beyond.Dunnavant, Keith is the author of 'Fifty-Year Seduction : How Television Manipulated College Football, from the Birth of the Modern NCAA to the Creation of the BCS', published 2006 under ISBN 9780756799748 and ISBN 0756799740.