Field of Screams: How to Promote Halloween and Haunted Attractions

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  • ISBN-13: 9781887737005
  • ISBN: 1887737006
  • Publication Date: 1995
  • Publisher: Eureka Publishing Group


Cruz, Michael M., Kennedy, John W.


FIELD OF SCREAMS-HOW TO PROMOTE HALLOWEEN & HAUNTED ATTRACTIONS is an excellent reference book for anyone involved with special events. With Halloween recently declared the 2nd largest commercial holiday & with a considerable void of how-to information for the special event industry, FIELD OF SCREAMS is the first book of its kind. Topics include obtaining sponsorship, developing sales promotions, generating publicity, creating effective advertising, making mor-bid money & much more! Each chapter is set-up to first explain the basic principles, then go into greater detail to ensure that the reader has a strong foundation of information. Once this has been accomplished, we take the reader step-by-step for implementing each event marketing discipline. No esoteric terms here, all information is explained in an easy-to-understand format that informs & inspires the event marketer. Ideal reference for nonprofits, community organizations, youth groups, park & recreation departments, commercial operators & anyone who wants to finally discover the ultimate reference book for special events marketing. Complete with excellent samples including sponsorship package, press release, fact sheets & planning outlines. SCREAMS is available for $19.95 (retail) each & can be ordered directly from Eureka Publishing Group, 1077 Pacific Coast Hwy., #144, Seal Beach, CA 90740 or call 1-800-49-EUREKA (1-800-493-8735).Cruz, Michael M. is the author of 'Field of Screams: How to Promote Halloween and Haunted Attractions', published 1995 under ISBN 9781887737005 and ISBN 1887737006.

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