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9780789060327

Euromarketing and the Future

Euromarketing and the Future

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Product details

  • ISBN-13: 9780789060327
  • ISBN: 0789060329
  • Publisher: Routledge

AUTHOR

Kahle, Lynn R.

SUMMARY

This title helps chart a course for success through the diverse and challenging European markets. Accounting for the varying nature of cultural and business practices throughout Europe, the text helps practitioners to develop an integrated marketing policy which will work in each geographical area.Kahle, Lynn R. is the author of 'Euromarketing and the Future' with ISBN 9780789060327 and ISBN 0789060329.

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