5169319
9780750658249
eTravel and Tourism: Marketing and management techniques
by Ian McDonnell
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Product details
- ISBN-13: 9780750658249
- ISBN: 075065824X
- Edition: 1
- Publication Date: 2012
- Publisher: Butterworth-Heinemann
AUTHOR
SUMMARY
In the context of tourism marketing, information and telecommunication technologies can be used to best advantage in driving down promotion and distribution costs. This has the effect of improving the effectiveness and efficiency of customer relationships, the main aim of any business venture.Ian McDonnell is the author of 'eTravel and Tourism: Marketing and management techniques', published 2012 under ISBN 9780750658249 and ISBN 075065824X.
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