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9780803973572

Essentials of Mass Communication Theory

Essentials of Mass Communication Theory
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Product details

  • ISBN-13: 9780803973572
  • ISBN: 0803973578
  • Publication Date: 1995
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Berger, Arthur Asa

SUMMARY

This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.Berger, Arthur Asa is the author of 'Essentials of Mass Communication Theory', published 1995 under ISBN 9780803973572 and ISBN 0803973578.

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