by Kumar, V., Aaker, David A., Day, George S.

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Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. M

ISBN-13: 9780471412359
ISBN: 047141235X
Edition: 2
Publication Date: 2001
Publisher: John Wiley & Sons Inc

AUTHOR

Kumar, V., Aaker, David A., Day, George S.

SUMMARY

Focusing on how a company can gather marketing intelligence and its importance in strategic marketing decision making, this edition is a more concise, less quantitative and application-oriented text.Kumar, V. is the author of 'Essentials of Marketing Research', published 2001 under ISBN 9780471412359 and ISBN 047141235X.

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