40225082

9780077815400

Essentials of Marketing: A Marketing Planning Strategy Approach, MKT 3301 Principles of Marketing Special Edition for University of Houston

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  • ISBN-13: 9780077815400
  • ISBN: 0077815408
  • Edition: 13th
  • Publisher: McGraw Hill

AUTHOR

Ph.D E. Jerome McCarthy, Jr.,Ph.D William D. Perreault, Ph.D Joseph P. Cannon

SUMMARY

Ph.D E. Jerome McCarthy is the author of 'Essentials of Marketing: A Marketing Planning Strategy Approach, MKT 3301 Principles of Marketing Special Edition for University of Houston' with ISBN 9780077815400 and ISBN 0077815408.

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