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9780072935899
Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)
by E. Jerome McCarthy, William D. Perreault
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Product details
- ISBN-13: 9780072935899
- ISBN: 0072935898
- Edition: 10th
- Publisher: Mcgraw-Hill College
AUTHOR
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E. Jerome McCarthy is the author of 'Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)' with ISBN 9780072935899 and ISBN 0072935898.
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