Essentials of Marketing, 9/E: Package #1: Text, Student CD, Powerweb, Apps 2003-2004

1. Marketing's Role in the Global Economy 2. Marketing's Role within the Firm or Nonprofit Organization 3. Focusing Marketing Strategy with Segmentation and Positioning 4. Evaluating Opportunities in the Changing Marketing Environment 5. Final Consumers and Their Buying Behavior 6. Business and Organizational Customers and Their Buying Behavior 7. Improving Decisions with Marketing Information 8. Elements of Product Planning for Goods and Services 9. Product Management and New-Product Development 10. Place and Development of Channel Systems 11. Distribution Customer Service and Logistics 12. Retailers, Wholesalers, and Their Strategy Planning 13. Promotion--Introduction to Integrated Marketing Communications 14. Personal Selling 15. Advertising and Sales Promotion 16. Pricing Objectives and Policies 17. Price Setting in the Business World 18. Developing Innovative Marketing Plans: Appraisal and Challenges Appendixes a. Economics Fundamentals b. Marketing Arithmetic c. Career Planning in MarketingPerreault, William D., Jr. is the author of 'Essentials of Marketing, 9/E: Package #1: Text, Student CD, Powerweb, Apps 2003-2004' with ISBN 9780072941838 and ISBN 0072941839.