7836757
9780965711456
Essential Readings in Marketing (Marketing Science Institute (MSI))
by McAlister, Leigh, Bolton, Ruth N., Rizley, Ross
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- Condition: Good
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Product details
- ISBN-13: 9780965711456
- ISBN: 0965711455
- Publication Date: 2006
- Publisher: Marketing Science Institute
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SUMMARY
A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic.McAlister, Leigh is the author of 'Essential Readings in Marketing (Marketing Science Institute (MSI))', published 2006 under ISBN 9780965711456 and ISBN 0965711455.
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