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9780875730905

Essence of Marketing

Essence of Marketing
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Product details

  • ISBN-13: 9780875730905
  • ISBN: 0875730906
  • Publication Date: 2006
  • Publisher: Jain Publishing Company, Inc.

AUTHOR

Kimball, Bob

SUMMARY

Bob Kimball received his PhD in Marketing from The University of Georgia and since 1987 has been a faculty member in the Department of Marketing and Economics at The University of West Florida in Pensacola. He is the author of The AMA Handbook for Successful Selling (1994), Selling in the New World of Business (2004), and The Book on Management (2004).Kimball, Bob is the author of 'Essence of Marketing ', published 2006 under ISBN 9780875730905 and ISBN 0875730906.

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