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9780132880770

Essence of International Business

Essence of International Business
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Product details

  • ISBN-13: 9780132880770
  • ISBN: 0132880776
  • Publisher: Prentice Hall PTR

AUTHOR

McDermott, Michael C., Tagart, James H.

SUMMARY

A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/USA/Asia will improve the reader's understanding of corporate decisions in an international context.McDermott, Michael C. is the author of 'Essence of International Business' with ISBN 9780132880770 and ISBN 0132880776.

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