End of Detroit How the Big Three Lost Their Grip on the American Car Market

The End of Detroit is an in-depth, hard-hitting account of the mistakes, miscalculations, and myopia that have irrevocably damaged America's automobile industry, written by the New York Times's Detroit-based business reporter. Micheline Maynard argues that by focusing on high-profit trucks and SUVs, the Big Three missed a golden opportunity to win back the American car-buyer. Foreign companies like Toyota and Honda solidified their dominance in family and economy cars and soon stormed in with their own dazzlingly engineered and marketed SUVs and minivans. Detroit, wedded to ineffective marketing gimmicks such as rebates and zero-percent financing, failed to give consumers what they really wanted-reliability, the latest technology, and good design at a reasonable cost. Drawing on a wide range of interviews with industry leaders, Maynard presents a stark picture of the hubris that led American car manufacturers astray.Maynard, Micheline is the author of 'End of Detroit How the Big Three Lost Their Grip on the American Car Market', published 2004 under ISBN 9780385507707 and ISBN 0385507704.