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47397827

9783319524580

Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future Directions

Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future Directions
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Product details

  • ISBN-13: 9783319524580
  • ISBN: 3319524585
  • Publication Date: 2017
  • Publisher: Springer

AUTHOR

Ismagilova, Elvira, Dwivedi, Yogesh K., Slade, Emma

SUMMARY

Ismagilova, Elvira is the author of 'Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future Directions', published 2017 under ISBN 9783319524580 and ISBN 3319524585.

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