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3550238

9780070102989

Electronic Media Programming

Electronic Media Programming

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Product details

  • ISBN-13: 9780070102989
  • ISBN: 0070102988
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Carroll, Raymond L., Davis, Donald M.

SUMMARY

This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.Carroll, Raymond L. is the author of 'Electronic Media Programming' with ISBN 9780070102989 and ISBN 0070102988.

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