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9780240806396

Electronic Media Management

Electronic Media Management
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  • ISBN-13: 9780240806396
  • ISBN: 0240806395
  • Edition: 5
  • Publication Date: 2005
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Pringle, Peter, Starr, Michael F.

SUMMARY

This book features discussions on the Internet and convergence, and reflects the information on broadcast and cable regulations and policies. This new edition also includes a fresh batch of case studies, and study questions, covering management theory, audience analysis, broadcast promotion, and marketing.Pringle, Peter is the author of 'Electronic Media Management', published 2005 under ISBN 9780240806396 and ISBN 0240806395.

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