Effective Corporate Relations Applying Public Relations in Business and Industry

Written by seasoned public relations professionals, Effective Corporate Relations provides practical information for both management & public relations professionals on what can be achieved through corporate relations, how, & at what cost. The book gives invaluable advice on corporate strategy, building an international reputation, marketing communications, financial public relations, employee communications, local community & government public relations, & planning.Hart, Norman A. is the author of 'Effective Corporate Relations Applying Public Relations in Business and Industry' with ISBN 9780070849402 and ISBN 0070849404.