Editing The Design of Rhetoric

Editing: The Design of Rhetoric covers the traditional topics associated with editing (e.g. style guidelines, editing symbols, typography). In addition, we introduce a variety of new ways of approaching both routine & special editorial designs. The key objectives of this book are: * to show that editing is not merely a mechanical procedure, but a complex & creative process * to demonstrate that the editor's job is to mediate the writer-reader relationship, & therefore requires a sensitivity to both the writer's aims & the reader's needs * to emphasize the importance of the rhetorical canons in the editing process by briefly explaining their historical evolution & current implications * to exemplify the application of rhetorical theory in the editing of three major categories of texts-technical, news, & promotional applications * to provide a series of heuristics for analyzing the verbal & visual characteristics of a text * & to identify the process of editing as applicable to writers & readers in all disciplines & to the texts of all disciplines.Gong, G. is the author of 'Editing The Design of Rhetoric', published 1989 under ISBN 9780895030597 and ISBN 0895030594.