5929144
9780136151135
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PART I Ebusiness Models and Strategies Chapter 1 Introduction to Ebusiness Chapter 2 Internet Business Models and Strategies Case Study Google PART II Ebusiness Architecture Chapter 3 Evolution and Applications of the Internet Chapter 4 Enterprise-Wide and Inter-Enterprise Systems Chapter 5 Security and Controls Chapter 6 Billing and Payment Systems Case Study eBay PART III Ebusiness Applications Chapter 7 Supply-Chain Management Chapter 8 Eprocurement, Trading Exchanges, and Auctions Chapter 9 Customer Relationship Management Chapter 10 Business Intelligence Case Study Ntuitive PART IV Conducting Ebusiness Chapter 11 Emarketing and Advertising Chapter 12 Metrics for Performance Measurement in Ecommerce Chapter 13 Privacy, Legal, and Taxation Issues in Ecommerce Chapter 14 Ecommerce and Small Business Case Study BlackBerry APPENDIX OF CASES 1. cars4u 2. Monster 3. Mountain Equipment Co-Op 4. TD Canada Trust 5. ValueClick GLOSSARY INDEXTrites, Gerald is the author of 'Ebusiness' with ISBN 9780136151135 and ISBN 0136151132.
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