3569232

9780789724755

E-marketing Strategies

E-marketing Strategies

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  • ISBN-13: 9780789724755
  • ISBN: 0789724758
  • Publisher: Que

AUTHOR

Fiore, Frank

SUMMARY

Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new Rules of the Road' that apply to e-marketing. This book will give those responsible for creating marketing strategies for their e-business an understanding of how to position, price and promote their company to online consumers within the changing nature of the Internet. e-Marketing Strategies is the first book to cover all cutting-edge aspects and give a complete overview of e-marketing including: dynamic pricing, shopping bots, and wireless purchasing.Fiore, Frank is the author of 'E-marketing Strategies' with ISBN 9780789724755 and ISBN 0789724758.

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