669012
9781840140859
This timely study examines the current state of the regulation of television advertising in the UK within the European and global scene, chiefly in the light of its historical background and new developments in digital technology. A number of general theories of regulation are also analyzed, as well as both the developments in regulation policy and some of the events and processes in the practical activity of regulation. It focuses in particular on the public interest theory of regulation and ways in which the concept can be adopted.Gantzias, George is the author of 'Dynamics of Regulation Cultural Management and Policy A Case Study of Broadcasting Advertising in the United Kingdom' with ISBN 9781840140859 and ISBN 1840140852.
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