Dynamics of Mass Communication Media in the Digital Age

Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.Dominick, Joseph R. is the author of 'Dynamics of Mass Communication Media in the Digital Age' with ISBN 9780072974959 and ISBN 0072974958.