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9781567203998

Dynamics of Marketing in African Nations

Dynamics of Marketing in African Nations
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Product details

  • ISBN-13: 9781567203998
  • ISBN: 156720399X
  • Publisher: Greenwood Publishing Group, Incorporated

AUTHOR

Nwankwo, Sonny, Aiyeku, Joseph F.

SUMMARY

In this volume, international marketing specialists uncover the factors that are now the determinants of success in marketing to African nations. They also explore the institutional processes in which the practice of marketing is embedded.Nwankwo, Sonny is the author of 'Dynamics of Marketing in African Nations' with ISBN 9781567203998 and ISBN 156720399X.

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