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9780820463605

Dynamics of International Advertising Theoretical and Practical Perspectives

Dynamics of International Advertising Theoretical and Practical Perspectives
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  • ISBN-13: 9780820463605
  • ISBN: 0820463604
  • Publication Date: 2004
  • Publisher: Lang Publishing, Incorporated, Peter

AUTHOR

Mueller, Barbara

SUMMARY

Barbara Mueller is Professor of Advertising in the School of Communication at San Diego State University.Mueller, Barbara is the author of 'Dynamics of International Advertising Theoretical and Practical Perspectives', published 2004 under ISBN 9780820463605 and ISBN 0820463604.

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