4730717
9780803943711
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This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information model which provides an effective method to explain, measure and even predict the ways in which firms compete in the marketplace. The theoretical contributions presented are backed up by a wealth of data, case studies, examples and illustrations.Smith, Ken G. is the author of 'Dynamics of Competitive Strategy' with ISBN 9780803943711 and ISBN 0803943717.
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