653103
9780761913740
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Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this title is written as a practical text for postgraduate and MBA courses in International Marketing and International Business.Cavusgil, S. Tamer is the author of 'Doing Business in Emerging Markets Entry and Negotiation Strategies' with ISBN 9780761913740 and ISBN 0761913742.
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