641946
9780749439774
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Now in its seventh edition this newly reconfigured and expanded version of a Kogan Page classic has been compiled with the assistance of the industry's two leading international associations. It covers all aspects of direct marketing both traditional and Web-based.Millar, Roderick is the author of 'Directory of International Direct and E-Marketing A Country-By-Country Sourcebook of Providers, Legislation and Data', published 0000 under ISBN 9780749439774 and ISBN 0749439777.
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