641946

9780749439774

Directory of International Direct and E-Marketing A Country-By-Country Sourcebook of Providers, Legislation and Data

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  • ISBN-13: 9780749439774
  • ISBN: 0749439777
  • Edition: 7
  • Publication Date: 0000
  • Publisher: Blue Ibex Ltd.

AUTHOR

Millar, Roderick, British Direct Marketing Association Staff, Federation of European Direct Marketing Associations Staff

SUMMARY

Now in its seventh edition this newly reconfigured and expanded version of a Kogan Page classic has been compiled with the assistance of the industry's two leading international associations. It covers all aspects of direct marketing both traditional and Web-based.Millar, Roderick is the author of 'Directory of International Direct and E-Marketing A Country-By-Country Sourcebook of Providers, Legislation and Data', published 0000 under ISBN 9780749439774 and ISBN 0749439777.

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