Direct Mail for Dummies

Discover money-saving postage strategiesTwelve steps to direct mail success!Let this friendly guide deliver direct mail results Whether you're new to direct mail or experienced with it, Direct Mail For Dummies is for you. This easy-to-understand book guides you through the direct mail process, pointing out tips and faux pas along the way. From creating your direct mail plan and piece to measuring responses and results, this get-started guide will have you conquering new target markets quickly, easily, and affordably.Discover how to: Develop your direct mail game plan Write copy that sells Design an attractive mail-order piece Choose your paper and ink Understand printing presses Measure your resultsThe Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids A dash of humor and funGet smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answersGoldsmith, Richard is the author of 'Direct Mail for Dummies' with ISBN 9780764507649 and ISBN 0764507648.