Direct Mail Copy that Sells!

Herschell Gordon Lewis the author of the famous book, More Than You Ever Wanted to Know About Mail Order Advertising, plus a number of other books on mass communications. A resident of Plantation, Florida, he is head of his own successful advertising and consulting firm. Lewis writes a regular series of articles, "Copy that Sells," for Direct Marketing magazine, and is the copywriting columnist for Catalog Age. For more than twenty years he taught graduate-level courses in mass-communications; currently he lectures at professional seminars worldwide.Lewis, Herschell Gordon is the author of 'Direct Mail Copy that Sells!' with ISBN 9780132147507 and ISBN 0132147505.