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9780198782537

Direct and Interactive Marketing

Direct and Interactive Marketing

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Product details

  • ISBN-13: 9780198782537
  • ISBN: 0198782535
  • Publisher: Oxford University Press, Incorporated

AUTHOR

Sargeant, Adrian, West, Douglas C.

SUMMARY

Using detailed case study materials the authors offer a review of the principles of direct, database, and interactive marketing. The book is characterised by its strong academic and theoretical base making it an ideal student text.Sargeant, Adrian is the author of 'Direct and Interactive Marketing' with ISBN 9780198782537 and ISBN 0198782535.

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