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9781885693563

Developing Successful Sport Sponsorship Plans

Developing Successful Sport Sponsorship Plans
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  • Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

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  • ISBN-13: 9781885693563
  • ISBN: 1885693567
  • Edition: 2
  • Publication Date: 2004
  • Publisher: Fitness Information Technology, Incorporated

AUTHOR

Stotlar, David K.

SUMMARY

In this updated edition, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organisations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyses of the latest sponsors and athlete endorsements, as well as a new 'Best Practices' section to conclude each chapter. With this latest edition of 'Developing Successful Sport Sponsorship Plans', students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.Stotlar, David K. is the author of 'Developing Successful Sport Sponsorship Plans ', published 2004 under ISBN 9781885693563 and ISBN 1885693567.

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