219142
9780132015677
Design and Marketing of New Products
by Urban, Glen L., Hauser, John R.
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About this item
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Product details
- ISBN-13: 9780132015677
- ISBN: 0132015676
- Edition: 2
- Publication Date: 1993
- Publisher: Prentice Hall
AUTHOR
SUMMARY
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R & D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.Urban, Glen L. is the author of 'Design and Marketing of New Products', published 1993 under ISBN 9780132015677 and ISBN 0132015676.
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