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9780750647045
Cybermarketing How to Use the Internet to Market Your Goods and Services
by Bickerton, Pauline, Bickerton, Matthew, Pardesi, Upkar
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Product details
- ISBN-13: 9780750647045
- ISBN: 0750647043
- Edition: 2
- Publication Date: 0014
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies.Bickerton, Pauline is the author of 'Cybermarketing How to Use the Internet to Market Your Goods and Services', published 0014 under ISBN 9780750647045 and ISBN 0750647043.
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