596094
9783540440017
Explaining the right way to apply customer relationship management (CRM) systems under a business perspective, this book offers a theoretical and practical view on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered.Rajola, Federico is the author of 'Customer Relationship Management Organizational and Technological Perspectives' with ISBN 9783540440017 and ISBN 3540440011.
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