Cultural Dimension of International Business

This book will help prepare future American businessmen and women to understand and cope with the cultural dimension of their professions. This book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business (making it more effective and humane), and offers a conceptual framework for understanding the cultural dimension of the international business arena. It integrates the anthropological concept of culture into the issues and realities of international business. Appropriate for anyone interested in Applied Anthropology, Anthropology of Business, International Marketing and International Management.Ferraro, Gary P. is the author of 'Cultural Dimension of International Business' with ISBN 9780131951402 and ISBN 0131951408.