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5059049

9781904838050

Cult of the Luxury Brand Inside Asia's Love Affair With Luxury

Cult of the Luxury Brand Inside Asia's Love Affair With Luxury
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9781904838050
  • ISBN: 1904838057
  • Publication Date: 2007
  • Publisher: NetLibrary, Incorporated

AUTHOR

Chadha, Radha, Husband, Paul

SUMMARY

This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.Chadha, Radha is the author of 'Cult of the Luxury Brand Inside Asia's Love Affair With Luxury', published 2007 under ISBN 9781904838050 and ISBN 1904838057.

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