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9780749436964

Crm in Financial Services A Practical Guide to Making Customer Relationship Management Work

Crm in Financial Services A Practical Guide to Making Customer Relationship Management Work

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Product details

  • ISBN-13: 9780749436964
  • ISBN: 0749436964
  • Publisher: Kogan Page, Limited

AUTHOR

Stone, Merlin, Foss, Bryan

SUMMARY

This title gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment.Stone, Merlin is the author of 'Crm in Financial Services A Practical Guide to Making Customer Relationship Management Work' with ISBN 9780749436964 and ISBN 0749436964.

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