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9780470511985

Critical Marketing

Critical Marketing
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Product details

  • ISBN-13: 9780470511985
  • ISBN: 0470511982
  • Publication Date: 2008
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Tadajewski, Mark, Brownlie, Douglas T.

SUMMARY

The years around the turn of the 21st century saw an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory.Tadajewski, Mark is the author of 'Critical Marketing', published 2008 under ISBN 9780470511985 and ISBN 0470511982.

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