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Publication Date: 2003
Vande Berg, Leah R., Wenner, Lawrence A., Gronbeck, Bruce E.
I. Theoretical and Critical Foundations 1. The Context for Criticism: Television and Society 2. Foundations of Television Criticism 3. Critical Approaches to Television Discourse: An Overview 4. Writing Television Criticism II. Text-Centered Critical Approaches 5. Semiotic/Structural Criticism A Sample Study: John Fiske's "Popularity and Ideology: A Structuralist Reading of Dr. Who" 6. Genre Criticism A Sample Study: Matthew P. McAllister's "Recombinant Television Genres and Doogie Howser, M.D." 7. Rhetorical Criticism Two Sample Studies: Bonnie Dow's " Murphy Brown: Postfeminism Personified"; Sarah R. Stein's, "The 1984 Macintosh Ad: Cinematic Icons and Constitutive Rhetoric in the Launch of a New Machine" 8. Narrative Criticism A Sample Study: Bruce E. Gronbeck's "The Visual and Narrative Rhetoric of Redemption: American Culture Responds to 9/11" III. Producer-Centered Approaches 9. Auteur Criticism A Sample Study: Richard Campbell and Jimme L. Reeves's "Television Authors: The Case of Hugh Wilson" 10. Production Context Criticism A Sample Study: Elana Levine's "Toward a Paradigm for Media Production Research: Behind the Scenes at General Hospital" 11. Ideological Criticism A Sample Study: Mark P. Orbe's "Constructions of Reality on MTV's The Real World:An Analysis of the Restrictive Coding of Black Masculinity" IV. Reception-Centered Approaches 12. Reader-Oriented Criticism A Sample Study: Lawrence A. Wenner's "The Dream Team, Communicative Dirt, and the Marketing of Synergy: USA Basketball and Cross-Merchandising in Television Commercials" 13. Audience Ethnographic Criticism A Sample Study: Rona Tamiko Halualani and Leah R. Vande Berg's "'Asian or American': Meanings In, Through, and Around All-American Girl" 14. Cultural Criticism: General Approaches Two Sample Studies: Heather L. Hundley's "The Naturalization of Beer in Cheers; Cathy Sandeen's "Success Defined by Television: The Value System Promoted by PM Magazine" 15. Cultural Criticism: Mythic, Feminist, and Psychoanalytic Approaches Three Sample Studies: Susan Owen's "Vampires, Postmodernity and Postfeminism: Buffy the Vampire Slayer"; Robert Westerfelhaus and Teresa A. Combs's "Criminal Investigations and Spiritual Quests: The X-Filesas an Example of Hegemonic Concordance in Mass-Mediated Society"; Sonia Livingstone and Tamar Liebes's "Where Have All the Mothers Gone? Soap Opera's Replaying of the Oedipal Story" V. Ethics and the Critical Approach 16. Television, Ethics, and CriticismVande Berg, Leah R. is the author of 'Critical Approaches to Television ', published 2003 under ISBN 9780205564668 and ISBN 0205564666.