3559793
9780201102772
Business experts everywhere have been finding that corporations run not only on numbers, but on culture. Organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managingfinancial planning, personnel policies, cost controls, and the like. What's more important to long-term prosperity is the company's culturethe inner values, rites, rituals, and heroesthat strongly influence its success, from top management to the secretarial pool.For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one's own corporate culture and for using the power of culture to wield significant influence on how business gets done.Allan A Kennedy is the author of 'Corporate Cultures: The Rites and Rituals of Corporate Life', published 1982 under ISBN 9780201102772 and ISBN 0201102773.
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