1930025
9780131017702
Out of Stock
The item you're looking for is currently unavailable.
Why Contemporary Direct Marketing? New technologies are pushing forward the use of direct marketing concepts and strategies at warp speed. Mass marketing has given way to one-on-one individualized marketing that is interactive, accountable, and measurable. To be competitive in today's business world, marketers need to be well-versed in database marketing, customer relationship marketing, anti accountable, response-driven marketing--all aspects of direct marketing. Written by recognized leaders, Martin Baler, a member of the "Direct Marketing Hall-of-Fame," and Lisa Spiller, an award-winning direct marketing educator, this textbook provides a comprehensive and fresh overview of direct marketing for today's business world.Spiller, Lisa is the author of 'Contemporary Direct Marketing', published 2004 under ISBN 9780131017702 and ISBN 0131017705.
[read more]