Consumption and Marketing: Macro Dimensions

This text's collection of six essays on macro dimensions of consumption and marketing attempts to foster dialog between marketing researchers, who are immersed in consumption and marketing, and other social scientists, who look at these areas from some distance. As a result of its unique approach, this book will be a valuable text to researchers, teachers and students concerned with understanding consumption and marketing in their broader social contexts.Belk, Russell W. is the author of 'Consumption and Marketing: Macro Dimensions', published 1995 under ISBN 9780538850506 and ISBN 0538850507.