5137623
9783540485049
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This volume integrates two related fields of study, learning and expertise, as they have been applied to consumer behavior. It provides systematic reviews of the theories, methods and applications that have been prominent in research on consumer learning and expertise.Hutchinson, J. Wesley is the author of 'Consumer Learning and Expertise ', published 2007 under ISBN 9783540485049 and ISBN 354048504X.
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