5137623

9783540485049

Consumer Learning and Expertise

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  • ISBN-13: 9783540485049
  • ISBN: 354048504X
  • Publication Date: 2007
  • Publisher: Springer

AUTHOR

Hutchinson, J. Wesley, Eisenstein, Eric M., Alba, Joseph W.

SUMMARY

This volume integrates two related fields of study, learning and expertise, as they have been applied to consumer behavior. It provides systematic reviews of the theories, methods and applications that have been prominent in research on consumer learning and expertise.Hutchinson, J. Wesley is the author of 'Consumer Learning and Expertise ', published 2007 under ISBN 9783540485049 and ISBN 354048504X.

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